After our workshops, we work with only a few select clients. Your business must be committed to the Four Pillars (as described in Be Like Amazon) on a long-term basis .
We kick-off the workshop with a two-day onsite visit. We help you create the Four Pillar foundation for your organization. The entire process takes between 4-8 weeks and the typical investment is $30,000 – $100,000.
We can speak at your event. Our fees are $20,000 in North America, and that includes travel & books. International fees are $20,000 plus business class travel, from Austin, and lodging.
I’ve shared my Conversion Trinity concept with countless numbers of people interested in improving their click-through (CTR) and conversion rates. The key is in identifying the relevance for the audience and clearly articulating the value to that audience of your offering. This is not a trivial task. So I was a bit skeptical that crowdsourcing to a network of copywriters could bring people these kinds of quality ads. Crowdsourcing Ad Writing, huh? Last May, I was first introduced to a company called BoostCTR. I…
Not long ago I spent some time analyzing a website for a presentation I was going to do. This particular retailer was willing to share some of his date just to get some valuable insights on how to solve a problem I see all too often. Landing page optimization wasn’t enough to solve the problems he had. There was no question that the pages on this site performed exceptionally well. Bounces were under 20 percent and the exit rates were…
Everyone’s using the “r” word or worse to describe our economy. Just a month or two ago, online marketers were whispering the word for fear of contagion. Now it’s spoken out in the open. We all seem to sense that we’re in a recession or that one’s stalking us and tapping on our shoulder. There is no question that customers’ wallets are going to be tighter. Some sites are experiencing slight sales declines; others are prepping for the recession by…
In expanding the question about relational-transactional purchasing by asking the question of WHAT makes people buy, a fellow deep thinker from the Wizard Academy shared that we should also add in the essential “reporter” questions: I’d lump them into four categories: Who … Why … What … When-Where-How. Who, Why & What are big driving issues, while you can lump the other three (When, Where, How) together as the sort of mechanics of purchasing. WHO we are (or think we are and desire to be) deeply influences WHAT…
Roy Williams, the Wizard of Ads, shares a brilliant insight from one of his fastest growing retail clients today in his Monday Morning Memo: I asked, “How is traffic trending? Are we ahead of last year?” “Roy, I don’t measure traffic.” “You’re kidding.” “Last week one of my salespeople made 63 sales presentations and closed only 24 of them. That tells me 39 people bought somewhere else. And right now they’re telling all their friends why they bought where they did. They’re…
For Sale! Prices Slashed!! Marked Down!!! People have used many of the same tactics for centuries to focus potential customers on the value they’d receive if they were to buy now. But here is a question for you: Would your customers rather a product be marked down from $203 to $192, or would they prefer a markdown from $199 to $188? Either way you slice it, they get an $11 price reduction. For you, it changes your final price from…
You have a successful business but you know it could grow more quickly.
Buyer Legends is a business process that uses storytelling techniques to map the critical paths a prospective buyer might follow on his/her journey to becoming a buyer. This process aligns strategy to brand story to the buyer’s actual
experience on their customer journey. These easy-to-tell stories reveal the opportunities and gaps in the customer’s
experience versus other marketing & sales processes. The journey map communicates the brand’s story intent and
critical touch-point responsibilities within every level of the organization, from the stockroom to the boardroom.
