Keith Goode on the Evolution of Search and Why Technical SEO Still Matters
Keith Goode landed in Round Rock over 20 years ago. He didn’t have a job. Just an invitation to crash with a friend. He saw potential here. Something felt right. And now? He’s helped some of the biggest brands in the world fix their most complex search challenges. But back then? Like a lot of us, he started by doing SEO before it even had a name. Back in the days of Altavista and Yahoo, ranking was about cramming keywords…
Deana Cavanaugh on Nonprofit Leadership and Raising Funds with Purpose
Have you ever met someone and thought, “How do they manage to do it all and still care so deeply?” That’s what I felt after sitting down with Deana Cavanaugh for an episode of Rock Solid: The Round Rock Business Leaders Podcast. Deana’s journey didn’t follow a neat line. It zigged from government contracting into construction and then zagged into fundraising. That jump wasn’t random. It was intentional, driven by a need to make a difference. She wasn’t chasing a…
Pain Relief in Round Rock: The Moench Method With Ken Moench
Ken Moench doesn’t manage pain. He eliminates it. For 25 years, he has helped people find real, lasting pain relief when nothing else worked. Surgeries, injections, physical therapy, none of it solved the problem. Until they tried the Moench Method. This isn’t just another deep tissue massage. It’s a proven technique that resets the body for fast, lasting recovery. And the results speak for themselves. In 2023, the average client needed just 2.5 visits. In 2024, that number dropped to…
The Relentless Heart of Will Williams: A Rock Solid Conversation
Some people talk about making a difference. Will Williams lives it. When I sat down with Will for Rock Solid, I expected a conversation about his service, his nonprofit work, and his impact on the Round Rock community. What I got was a masterclass in resilience, purpose, and the power of showing up. Will doesn’t just run a nonprofit. He is the nonprofit. Share the Will, the foundation he leads, is an unstoppable force in Central Texas, feeding families, providing…
Nicole Thompson, Director of Membership – Round Rock Chamber
Why Business Success Starts with Showing Up There’s a secret to success that’s so simple, so obvious, that most people completely ignore it. It’s not about talent. It’s not about luck. It’s about one thing: showing up. Nicole Thompson, Director of Membership at the Round Rock Chamber, knows this firsthand. She’s seen it time and time again. The people who become key players in their community aren’t always the smartest or most experienced. They’re the ones who keep showing up,…
Leasa Neaves, Leadership Coach for Women and Teams
Leasa Neaves spent 23 years at Dell, moving from an entry-level job to leadership roles in marketing, sales, and as Chief of Staff. Round Rock, Texas, wasn’t her planned destination, but it shaped her career and life. Now, she’s on a mission to help women in tech take charge of theirs. At Dell, she didn’t just mentor women. She built platforms for them to lead. Now, with her own executive coaching business, she helps professionals align their careers with their…
Darwin Tanksley, from Sales to Round Rock Entrepreneur of the Year
Darwin Tanksley didn’t just build a business. He built a machine. Fifteen acquisitions in a year. A workforce that believes in his vision. A balance sheet that tells the truth about success. On this week’s episode of Rock Solid, I dig into the mindset that took Tanksley from sales person to Entrepreneur of the Year. It’s not just about HVAC and plumbing. It’s about knowing numbers, understanding people, and turning setbacks into stepping stones. Know your numbers. Revenue is just…
Jen Henderson, Owner at Civil Engineering firm HPE, on the Rock Solid Show
Jen Henderson knows her stuff. As a civil engineer and the owner of Henderson Professional Engineering, she’s spent nearly two decades shaping the infrastructure of Round Rock, Texas. But that’s only part of the story. On this episode of Rock Solid, she sat down with me to talk about what makes Round Rock such a great place to build—both literally and figuratively. Civil engineering isn’t just about designing buildings. Jen specializes in everything that happens around them: parking lots, water…
Turn Storytelling Into Strategy. Turn Strategy Into Sales.
Most businesses think they have a marketing problem. What they really have is a disconnect problem.
Customers don’t follow funnels. They follow stories. Their own, not yours. Every click, hesitation, and neglected followup is part of a journey you either understand and optimize or ignore and lose.
That’s where Buyer Legends comes in.
This isn’t just another marketing framework. It is a business process that uses storytelling as strategy. We don’t guess what customers should do. We map what they actually do. We turn their journey into a clear, compelling, and actionable narrative that aligns brand intent with customer reality.
- Stories that reveal the invisible. What’s working, what’s broken, and why buyers bail.
- A journey map that everyone understands. From the boardroom to the stockroom.
- Marketing, sales, and customer experience finally in sync. What you promise is what customers experience.
This is how you fix the friction, remove the gaps, and turn intention into action. Because when your story and the customer’s story align, the sale is already made.