Bryan Eisenberg & Jeffrey Eisenberg

Darwin Tanksley, from Sales to Round Rock Entrepreneur of the Year

Darwin Tanksley didn’t just build a business. He built a machine. Fifteen acquisitions in a year. A workforce that believes in his vision. A balance sheet that tells the truth about success. On this week’s episode of Rock Solid, I dig into the mindset that took Tanksley from sales person to Entrepreneur of the Year. It’s not just about HVAC and plumbing. It’s about knowing numbers, understanding people, and turning setbacks into stepping stones. Know your numbers. Revenue is just…

Jen Henderson, Owner at Civil Engineering firm HPE, on the Rock Solid Show

Jen Henderson knows her stuff. As a civil engineer and the owner of Henderson Professional Engineering, she’s spent nearly two decades shaping the infrastructure of Round Rock, Texas. But that’s only part of the story. On this episode of Rock Solid, she sat down with me to talk about what makes Round Rock such a great place to build—both literally and figuratively. Civil engineering isn’t just about designing buildings. Jen specializes in everything that happens around them: parking lots, water…

Stephanie Tyler, Supporting the Round Rock Community and Entrepreneurs of All Ages

In this episode of the “Rock Solid” podcast, I interview Stephanie Tyler, a prominent figure in Round Rock, Texas, known for her work with the “Round The Rock” community platform and the Fire Foundation. We discuss the recent “Best of Round Rock Awards,” which recently celebrated its 11th year and saw unprecedented participation from both the community and local businesses. Stephanie emphasizes the importance of these awards in reflecting the growth and diversity of Round Rock’s business landscape. She also…

Lee Linton of Office Evolution on Why Round Rock is Perfect for Business Growth

Lee Linton, owner of Office Evolution Round Rock and recently opened Office Evolution Georgetown has a clear message: Round Rock isn’t just another Texas city. It’s a place where businesses come to grow and thrive. During a recent podcast, Lee shared his perspective on why this community has become such fertile ground for entrepreneurs. For Lee, the magic lies in Round Rock’s blend of opportunity and support. With its strategic location near Austin, the city offers access to a vibrant…

The Stories Being Told at Round Rock Studio

Brent Pierce started with a camera and a calling. Today, he runs Round Rock Studio, turning brands into storytellers and audiences into believers. His journey is proof that the right story, told the right way, can do more than engage. It can transform. Storytelling is the soul of marketing, and Brent lives it. Through video and podcasting, he teaches brands to speak in a voice their audiences feel in their gut. Stories are not about selling; they are about connecting.…

Introducing Rock Solid

An idea was sparked at the Round Rock Chamber Entrepreneurial Town Hall a few months ago and turns into reality today. Bill Combes from No Time For Social, Brent Pierce from Round Rock Studio, and I decided there was an opportunity for a new type of resource. A show that allowed us to feature local businesses from startups, scale-ups, local entrepreneurs, global-sized businesses and non-profits and other business and community leaders in the Round Rock, TX, and surrounding areas. We…

Boosting PPC Ad Click-Through Rates (CTR)

I’ve shared my Conversion Trinity concept with countless numbers of people interested in improving their click-through (CTR) and conversion rates. The key is in identifying the relevance for the audience and clearly articulating the value to that audience of your offering. This is not a trivial task. So I was a bit skeptical that crowdsourcing to a network of copywriters could bring people these kinds of quality ads. Crowdsourcing Ad Writing, huh? Last May, I was first introduced to a company called BoostCTR. I…

Landing Page Optimization Isn’t Enough

Not long ago I spent some time analyzing a website for a presentation I was going to do. This particular retailer was willing to share some of his date just to get some valuable insights on how to solve a problem I see all too often. Landing page optimization wasn’t enough to solve the problems he had. There was no question that the pages on this site performed exceptionally well. Bounces were under 20 percent and the exit rates were…

You have a successful business but you know it could grow more quickly.

Buyer Legends is a business process that uses storytelling techniques to map the critical paths a prospective buyer might follow on his/her journey to becoming a buyer. This process aligns strategy to brand story to the buyer’s actual
experience on their customer journey. These easy-to-tell stories reveal the opportunities and gaps in the customer’s
experience versus other marketing & sales processes. The journey map communicates the brand’s story intent and
critical touch-point responsibilities within every level of the organization, from the stockroom to the boardroom.