ebay ppc ads

I just finished reading this article about an EBay study that questions the value of Google’s main Adwords service. I’ve been really impressed with eBay’s performance as of late, especially their mobile efforts. But, I am concerned how this news will be interpreted by others.

I agree with them that any investment that is sub-optimal should be questioned about the value that is being returned. However, the first question they should be asking is, if their team’s efforts are really putting in the real value added efforts needed to make Adwords work most effectively.

Tell me you haven’t seen this silly dynamic keyword insertion (DKI) ads from eBay while you have searched for things. Do you think they are doing a fair evaluation?

What’s the silliest dynamic insertion ad you have seen?